Developing an Epic Beverage Program

A talk by Doug Radkey
President, KRG Hospitality Inc.

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About this talk

Beverages arguably play a larger role in the industry today than they ever did before! The right beverage program can help make or break your bottom line.

More and more we are starting to see an increase in beverage centric experiences for on-premise in addition to the need for more elaborate beverages for off-premise.

How do you stay creative without compromising brand integrity? What are guests asking for? How do you integrate sustainability into your beverage programs?

Each pizzeria needs to carefully consider their beverage menu and offer one that is balanced, targeted, and one that fits their concept.

How can you take advantage of this segment and develop a memorable, consistent, and profitable beverage strategy that creates differentiation?

No matter your concept, there are strategic ways to maximize your beverage potential and this session will walk you through the development of such a program.

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Doug Radkey

The Hospitality Start-Up Expert & Author of Bar Hacks

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